Social responsibility

Cokecola take their social responsibility to benefit Indian labors who are working in Dubai. They don't have extra money to use payphones to contact their families which are in India. Coke make special payphones which can be used Coke's bottle caps to make phone calls. Later they post this video on YouTube which let more people know this. Now it is around 3 millions views. I think this is also a successful social media marketing strategy. The video is called 'Coca-Cola Hello Happyness'. Watch it, it brings positive energy.